I build marketing that runs itself. Content, automations, ads, the whole machine. No agency filler, no borrowed jargon.
01 · desk / booksStarted reading strategy books to sound smarter in meetings. Stayed for the part where they actually work. Most of them are still unfinished, and I'm at peace with that.
02 · outdoors / laptopRight now my clients sit in three countries. England, Canada and Ukraine, and I plan to widen that map further. The wifi is the office. Everything else is furniture.
03 · rollers / readingI read the AI books the way other people read horoscopes, half warning and half instruction manual. Being early to a tool isn't a personality. Knowing when it's ready for a client's money is.
04 · the brainstormHalf the room brainstorms. The other half wears the sticky notes. I'm blunt, which reads as difficult until about week three, then it reads as fast. I'd rather be useful than liked.
05 · gym / repsSMM, automations, Meta ads, email. None of it is talent, it's reps. The people who win are the ones who kept going after month one didn't work.
Not a logo wall. This is the working set, the things running client accounts right now. If a tool isn't here, it either didn't survive testing or didn't earn the subscription.
06 · building / testingI break things on my own accounts before they ever touch a client's. One AI agent once ran a cron job overnight without asking, so I killed the API key at 3am. That's the rule now. Nothing publishes, sends or spends without a human saying yes.
07 · two suitcasesI have started over from nothing seven times. Canada was the version with two suitcases, me, and a four year old boy who thought the whole thing was an adventure. One of us was right. I would love to tell you I was brave. I was terrified, and I unpacked anyway.
08 · still studyingMarketing, AI, new tools, another algorithm update nobody asked for. Then the syllabus nobody hands you. My son and I are learning English, French and how to be Canadian, all at once. I arrived with far from perfect English and I am still shy about my accent. I have quiet hope that one of us grows out of it, and I am no longer certain which one of us it will be.
09 · all at onceMother to a seven year old boy. Solo entrepreneur. Permanent student. Immigrant. Friend. Daughter. And soon, I hope, colleague. That is a lot of hats for one head, and somehow they all fit. Most days it is loud, occasionally it is elegant, and it is working.
The CV has the dates and the receipts. The work page has the proof. This page had the personality.